Miramar, FL. Thursday, August 4, 2005. Today, Supra Telecom® reveals a new branding initiative, with sweeping changes in the company’s look, feel and voice, punctuated by the theme “Welcome to the new Supra Telecom®.” This new creative road unleashes a set of three TV spots: “School”, “Motorcycle” & “The Network”. Either the happiness of a bunch of kids running out after the school bell rang or the relaxation of a woman who travels driving her motorcycle, these spots are intended to communicate Supra’s unique service philosophy: providing customers with the best communication services while giving them the freedom to call whenever they want.

On the other hand, “The Network” shows how Supra Telecom® is changing the way it defines itself, moving the discussion from “the network” to “what the network” can do for the customer.” The ad campaign tells Supra’s story of innovation, strength, confidence and security, using various media channels in Florida and New York.

“Today we’re confirming that brand marketing is now a strategic asset for Supra Telecom®, vital to growing our market momentum by helping us reach customers and prospects with the value we can bring them,” said Alberto Alfonso, director of brand marketing and sales of Supra Telecom®. “Our solutions are a catalyst for addressing the needs of our customers”, Alfonso said.

Supra’s new products and services provide the customers with greater flexibility and overall increased savings on their monthly communications services. The multi-product offer strategy that combines local calling plans, long distance, and a new broadband offering, all on one bill, will now allow customers to select the services they need and pay only for what they use, saving up to $15 a month, depending on the selected services.

The changes in the products Supra is offering are a dynamic move in Supra Telecom's strategy to strengthen its competitive position and ability to retain customers. The competitive landscape is replete with bundles; yet, few give consumers the array of products they need at a reasonable price, such as long distance calling plans starting at one cent per minute. Supra Telecom® sees tremendous value in empowering customers and giving them choices and control over how and when they want to communicate. This approach allows Supra to deliver the most comprehensive portfolio of services and maximize the value for the customers.

“In the telecommunication arena, bundling is a trend that we see continuing as customers reap the convenience and savings benefits," said Carlos Lopez, chief marketing officer for Supra Telecom®. "To remain competitive, telecommunications providers must be more than trend followers, they must be trend leaders, dare to be different and we're doing just that with the New Supra Telecom®", Lopez commented. The more Supra’s customers use their telephone, the more they save. Consumers will have more choices and flexibility in selecting the products and services they need. With a variety of new products bundles, Supra Telecom® customers can select local service and/or long distance service, dial-up internet service, as well as a number of calling features and enjoy a personalized plan that fits their calling needs. Starting early Q4 2005, Supra Telecom® also plans to add DSL service to its products offerings, providing monthly savings on that service too. Additionally, over the coming months, Supra will continue to ramp up its strategic marketing activities to reach and educate new customers and prospects about the value and vision of the NEW Supra Telecom®. Supra Telecom’s products vary in cost depending on the services selected by the customer, with bundles starting as low as $16.95 excluding taxes, per minute long distance charges and other surcharges.

Customers interested in signing up can subscribe by calling at 1-877-98-SUPRA (78772). A dedicated representative will help customers customize the right services for their family, at the best possible price. Customers can also sign up online by visiting our web site www.supratelecom.com